Paywall Guidelines
Purchasely, allows you to design and create your own personnalized paywall UI. Also it allows you change or publish a new paywall UI to your app remotely, without having to publish a new version of your app in the store. However your designs must comply to the stores guidelines.
Here is the main rules you have to respect :
You must be transparent about your offer and not mislead users about your subscription or the services you offer.
You must clearly display information about the price that will be charged and the lenght of the renewal term.
Every content or feature described in this section must be available with your subscription and should get immediately unlocked once the user has subscribed.
You must not include links out of the app with purchasing opportunities or have any communication that either encourage the use of other purchasing methods or discourage the use of in-app purchase.
You cannot monetize built-in capabilities provided by the hardware or operating system (push notifications, air-play, use of camera etc...).
You can find the full list of guidelines for Apple App Store and Google Play Store in the following links:
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