Components of the platform

Purchasely is composed of 3 major components:

1. The mobile SDK integrated in your app

   Renders Purchasely experiences natively and exposes SDK/UI events to your codebase.

2. The Purchasely Console (web interface)

   Configure your app, build Screens, create Flows, manage targeting/experiments, and access dashboards.

3. The Purchasely Cloud Platform

   Hosts your configuration and content, and powers analytics.

   For subscription apps, it can also be used as the subscription infrastructure (transactions + entitlements)

How Purchasely is used

For apps: In-app experiences (default setup)

Apps typically start by using Purchasely to:

• build Screens (including Quizzes) and Flows in no-code,
• display them in the app (placements / deeplinks),
• track interactions through SDK/UI events and connect them to analytics/CRM.

For subscription apps: choose a running mode

For subscription apps, Purchasely can be used in two running modes, depending on whether you want Purchasely to manage in-app transactions or not.

1. full mode

   In this mode, Purchasely manages in-app transactions and entitlements. It acts as the subscription infrastructure and avoids building your own.

   Use this mode if you:

   • start a subscription app from scratch, or
   • want to migrate your existing subscription infrastructure.

2. paywallObserver mode

   In this mode, Purchasely works on top of your existing subscription infrastructure (in-house or a third-party solution such as RevenueCat). Purchasely does not process transactions; transactions are observed by the SDK to feed dashboards.

   Use this mode if you:

   • want Purchasely Paywalls/Screens and no-code growth features,
   • without changing your current transaction processor / backend.

✅ In both modes, the same no-code growth features are available.

➡️ More details: Running modes.