Presentation
Platform presentation
Purchasely combines a powerful Subscription Platform with a unique no-code native paywall technology.
It helps app developers to BUILD their in-app subscriptions stack and marketers to GROW their revenue by iterating on their paywalls and creating no-code automations.
The Purchasely Platform can be used in multiple ways:
To perform purchases and process transactions
To analyse purchases that were made with your own IAP system (aka observer mode)
To display paywalls
For everything listed above
Platform modules
Platform components
It is composed of :
The Purchasely SDKs for iOS & Android that get integrated within your app
The Purchasely Cloud Platform, which is a backend plugged with the Mobile Applications Store and your own backend
The Purchasely Console, which allows you to access pretty much everything you need to make Purchasely Work
The Purchasely SDK
This is the front component. There are 2 native SDKs : one for iOS and one for Android
It is directly integrated within your mobile application. It is in charge of handling the entire subscription flow, from the display of the subscription sheet (also called product presentation) to the final validation of the subscription with the store
The SDK directly retrieves the receipt from the App Store or the Play Store and sends it to the Purchasely Cloud Platform to validate it
The Purchasely Cloud Platform
This is the the backend component
It is plugged with the App Store, Google Play Store and the Huawei App Gallery. It receives direct server-to-server notifications when something new happens on a subscribers lifecycle
The event received from the stores are directly forwarded to the Client Backend thanks to the unified Webhook (which normalizes the events from all the Stores)
The Purchasely Console
This is the back office interface. It is a web interface to which only administrators have access. It has the following purposes :
Managing the initial setup of the mobile applications
Managing the Products & Plan catalog
Managing the Presentations
Consulting the subscribers lifecycle
Consulting the consolidated subscriptions & revenues statistics
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