Using Placements to display Screens & Paywalls

This section describes how to use and implement Placements inside your application

Overview

A placement represents a specific location in your user journey inside your app (e.g. Onboarding, Settings, Home page, Article). A placement is linked to a Screen and a single Screen can be used for different Placements. You can create as many Placements as you want, and this is the only thing that ties the app developer to the marketer.

Placements are configured in the section Placements of the Purchasely Console. From there, you can get the placement ID by clicking on the Copy button.

Placements are a core principle of the Purchasely platform. To use our Audience and A/B tests features, you need to use Placements.

Placements are also useful for a common use case: changing the Screen to display by default at any time.
By calling a Placement from your application, you never have to change your code afterwards as any Screen, audience, or A/B test that you apply to that Placement will be live right away. You can also "disable" it by setting no Screen for a specific Audience or for the entire Placement.

Example with New Yorker application

Let's take the example of the New Yorker app, which has many triggers to display paywalls.


For this specific case the New Yorker should create 5 Placements:

  • App launch
  • Nav bar
  • Magazine issue
  • Toaster
  • Settings

Implementation

Direct call

In one line of code in your application, you can retrieve the UIViewController (iOS) / View (Android) to display it. It will be displayed automatically with our bridge sdk, unless you want to use a nested view.

let placementId = "<<default_placement>>"
// Get the UIViewController to present
let purchaselyController = Purchasely.presentationController(for: placementId)
// Retrieve the view to display in your layout hierarchy
val purchaselyView = Purchasely.presentationViewForPlacement(
    context = context,
    placementId = "<<default_placement>>",
    onClose = {
			 //TODO remove view from layout hierarchy
 		}
)
await Purchasely.presentPresentationForPlacement({
    placementVendorId: '<<default_placement>>',
    isFullscreen: true,
});
await Purchasely.presentPresentationForPlacement('<<default_placement>>');
private PurchaselyRuntime.Purchasely _purchasely;

_purchasely.PresentPresentationForPlacement(
  	'<<default_placement>>',
  	OnPresentationResult,
  	OnPresentationContentLoaded,
  	OnPresentationContentClosed,
  	'contentId',
  	true
);
Purchasely.presentPresentationForPlacement('<<default_placement>>');

Deeplinks

Placements can also be shown directly from a deeplink if the related implementation has been completed.
A deeplink for a Placement can be copied directly from the console in the Placements section and should look like this:
yourapp://ply/placements/{placement_id}

Limitations

Displaying a Screen as described above is synchronous, as such it always returns a View to be displayed. Consequently it carries a few limitations:

  • You cannot pre-fetch the Screen
  • A loading indicator is displayed until the network call is executed and the view fully rendered
  • You cannot deactivate a placement to not display a Purchasely Screen, your default Screen will be displayed
  • You cannot display your own screen, your default Purchasely screen will be displayed

To overcome those limitations, you should consider using the asynchronous method that allows you to pre-fetch the presentation and chose not to display a Screen for a specific placement.