Action types for buttons

As mentioned in the previous sections, the Purchasely Screens can be used for more than just payments. To curate these screens, we provide you with various button actions.

The different types of actions that you can perform are:

1. Purchase
2. Winback/retention offer
3. Close
4. Open Presentation
5. Deeplink
6. Web page
7. Login
8. Restore
9. Promo code

Purchase

Purchase action lets you map the button or picker with a Plan

=> When the user clicks on it, it will trigger a purchase action of that Plan.

1. ACTION: Purchase

2. PLAN: Choose a plan from the dropdown list

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It's mandatory to use PRICE or AMOUNT + DURATION or AMOUNT + PERIOD for a purchase action.

Winback / retention offer

Winback / retention offer can be used to display offers to expired users or existing users.

Refer to section to know more about this function.

1. ACTION: Winback / retention offer.

   

2. PLAN: Choose a plan from the dropdown list that has promotional offer linked.

   

3. OFFER: Choose the promotional offer you would like to display in this paywall.

   

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It's mandatory to use OFFER_PRICE then PRICE or OFFER_AMOUNT then PRICE in the buttons to clearly display the offer price and then what they will pay for the subscription.

Close

Close action lets you customize your CTA button to close the paywall.

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For ex., You can use this action for Maybe later / Remind me later / Skip for now.

ACTION: Close

This way, you can create a simple "No thanks" button, more discrete than the purchase buttons, to let users close the Screen. Combined with the removal of the Close button (X in the upper corner), this can be a good strategy to "force" users to read what you have to propose, and avoid clicking on the Close button instantly out of reflex.

Open Presentation

Open presentation action lets you link one paywall with another.

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For ex., Build a sequence of paywalls to present the advantages of premium features on the first screen and to display a paywall to purchase a plan or OTP.

1. ACTION: Open presentation

   

2. PRESENTATION: Choose a paywall from the dropdown list.

   

Add text to display in the button:

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Please try to make a simple paywall link:

If you try to link more paywalls, it will be difficult for you to track them. You can not see the flow of the linked paywall in the Purchasely paywall preview, you can test it in a device. The conversion rate and dashboard statistics will be calculated only for the paywall with which users made a purchase.

Deeplink

Deeplink action lets you add a deeplinks to a page in your app or the Apple or Google subscription management pages.

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For ex., You can add a link to update billing/open my account/show a native screen or paywall.

1. ACTION: Deeplink

   

2. LINK: Add a deeplink URL

   

Web page

Webpage action lets you add a website URL.

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For ex., You can provide a link to Q&A / Survey questionnaire / Terms and Conditions.

1. ACTION: Webpage

   

2. LINK: add a webpage URL

   

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You should not link to the page to purchase outside of the store.

Login

Login action lets the user login to your application. You can intercept this login action with the paywall action interceptor.

1. ACTION: Login

   

Restore

Restore action lets the user restore their purchase.

1. ACTION: Restore

   

Promo code

Promo code action lets you make promo code campaigns by sharing a custom code.

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This feature can be used only for Apple custom codes.

1. ACTION: Promo code

   

2. PROMO CODE: Enable the Open link on click and fill in the promo code

   

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Picker elements consist of purchase and Winback/retention offer actions and other CTA button have all the above mentioned functions