Subscription infrastructure

Purchasely Cloud Platform can be used to process in-app transactions & manage subscribers entitlements. It manages all types of in-app purchases: renewing subscriptions, non renewing subscriptions, consumables and non-consumables.

The Purchasely SDK is compatible with:

• StoreKit 1, StoreKit 2 (App Store)
• Google Billing v4, v5 and v6 (Play Store)
• Huawei AppGallery HMS (Huawei Mobile Services)
• Amazon Appstore Billing

No-code native Screen & Paywall Builder

Purchasely offers the most advanced paywall and in-app screen builder of the market. In-app screens can be built and modified remotely, without involving developers (no-code) or submitting a new version of the app for review, and are rendered natively by the Purchasely SDK.

It can be used for building paywalls and embeds a set of controls to ensure that your paywall remains compliant with the App store guidelines.

It can also be used to create engaging onboarding and activation flows.

The Purchasely SDK automatically detects the current display mode (light mode or dark mode) and applies the appropriate color set.

A/B tests

Thanks to its built-in A/B test feature, you can run UI or price experiments and turn intuition into data-driven experimentations to optimize your in-app funnel.

Audience targeting

Purchasely SDK provide a comprehensive set of built-in attributes that can be combined to create audiences.

You can also set your own user attributes. These audiences allow you to target specific user segments, run experiments, create automated campaigns and personalize the user journey.

UI and subscription analytics

The Purchasely Platform manages 2 different sets of analytics:

1. Subscription analytics: a set comprehensive set of events that map the entire subscriber lifecycle
2. UI analytics: each paywall or in-app screen displayed by the Purchasely SDK comes along with its whole set of off-the-shelf UI events that avoid a fastidious work of tracking plan implementation.

Webhook

The Purchasely Cloud Platform manages the entire subscriber lifecycles and generates a comprehensive and universal set of events for all the stores. These events can be automatically forwarded to your backend using a realtime webhook.

This avoids the long and painful process of managing entitlements & implementing S2S notifications with each store by yourself.

3rd party integrations

Purchasely Cloud Platform can be natively integrated with 20 different 3rd-party platforms:

• MMPs: Adjust, Appsflyer, Branch
• Analytics: Amplitude, Clevertap, Google Analytics for Firebase, Mixpanel, mParticle, Piano (ex AT-Internet)
• Mobile Engagement Platforms: Airship, Braze, Batch, Clevertap, Customer.io, Iterable, MoEngage, One Signal, Brevo (ex Sendinblue)
• and other platforms such as Firebase, Segment, Slack

Retention & win-back automations

The Purchasely Platform allows to manage the entire subscription lifecycle and can help you implement advanced retention and win-back strategies. It is compatible with the features Promotional offers (App Store) and Offers (Play Store), Offer Code (App Store) and Promotions (Play Store).