Documentation

Offer Events

Offer Events focus on the incentives associated with your subscriptions.

These events cover trials, introductory offers, promo codes, and promotional offers.

They are sent for every store, including Stripe subscriptions sold in Web2App Funnels: a free trial or an introductory price configured on a Promotional Offer with Stripe trial days and/or a Stripe coupon emits TRIAL_STARTED / INTRO_OFFER_STARTED and their _CONVERTED counterparts, as described on Free trials & intro offers with Stripe.

ACTIVATION

EventDescriptionUseful to
TRIAL_STARTED
INTRO_OFFER_STARTED
PROMO_CODE_STARTED		A free trial, an introductory offer or a promo code has started
  1. Engage user with the premium contents / features
  2. Build trust by reminding users when their introductory offer will end
TRIAL_CONVERTED
INTRO_OFFER_CONVERTED
PROMO_CODE_CONVERTED		The incentive has been converted to a regular price subscription
  1. Build trust by thanking the user for their loyalty
  2. Build trust by reminding the user when their current billing cycle will end
TRIAL_NOT_CONVERTED
INTRO_OFFER_NOT_CONVERTED
PROMO_CODE_NOT_CONVERTED		The incentive did not convert to a regular price subscription
  1. Send a survey to understand why they did not convert
  2. Offer a free trial extension to give a second chance to the user to try the premium membership
  3. Offer a promotion to try the premium membership for a discounted price

RETENTION & WIN-BACK

EventDescriptionUseful to
PROMOTIONAL_OFFER_STARTEDA subscription has been renewed or reactivated with a promotional offer. The promotional offer is active.1. Build trust by thanking the user for their loyalty 2. Build trust by reminding users when their promotional offer will end
PROMOTIONAL_OFFER_CONVERTEDThe promotional offer has been converted to a regular price subscription1. Build trust by thanking the user for their loyalty 2. Build trust by reminding the user when their current billing cycle will end 3. Measure the number of conversions of promotional offers and compute the conversion rate (= PROMOTIONAL_OFFER_CONVERTED / PROMOTIONAL_OFFER_STARTED)
PROMOTIONAL_OFFER_NOT_CONVERTEDThe promotional offer has not been converted and the subscription has been terminated1. Send a survey to understand why they did not convert

Updated 19 days ago

Did this page help you?