Apple's Privacy Manifest Requirement

Apple’s Privacy Requirement

Starting May 1st, 2024, Apple mandated that any newly developed app or update uploaded to the App Store must include a privacy manifest for all third-party SDKs used in the app. You can find Apple’s official statement here.

To comply with this requirement, third-party SDKs must provide their own privacy manifest files, detailing the types of data they collect.

We want to reassure you that Purchasely SDKs (v4.3.5 and later) fully comply with these regulations. Our privacy manifest includes declarations for the following data types:

User ID
Device ID (IDFV)
Product Interaction
Purchase History

To ensure compliance and avoid potential app submission rejections, it is essential that you update the Purchasely iOS SDK.

📌 Action Required

Update the Purchasely iOS SDK

Ensure you update the Purchasely iOS SDK in your next app release to comply with Apple’s new privacy policies.
Failure to update may result in app update rejections, leading to potential disruptions in availability.

📖 FAQ: What Should the Integrating App Do?

Purchasely's SDK already includes the required privacy manifest, and Apple automatically merges SDK privacy manifests into the app’s privacy settings.

As an app developer, you do not need to duplicate it. However, we recommend the following actions:

Review Purchasely SDK’s declared data collection practices.
Ensure your app’s privacy manifest does not conflict with Purchasely’s data usage declarations.
Verify the merged privacy report in Xcode:
- Go to Product > Archive > Distribute App > Privacy Report before submitting to the App Store.

When Should the App Declare Additional Privacy Information?

If your app collects additional data beyond what Purchasely declares—such as location, contact information, or health data—you must include those in your own PrivacyInfo.xcprivacy file.

By updating the Purchasely SDK and verifying your privacy declarations, you can ensure a smooth app submission process and continued compliance with Apple's guidelines.