Below are practical examples of Campaigns you can set up in the Purchasely Console. Each example describes the objective, the recommended audience targeting (🎯), and any scheduling or capping tips (🗓️ / 🔂 / 🎚️).

Conversion campaigns

Free user conversion

Displays a specific paywall to free users who are challenging to convert into loyal subscribers.

🎯 Target non-active subscribers using the Built-in User Attribute Total number of Screens dismissed above a specific threshold (e.g. 20).

🗓️ To create a fear of missing out, configure the campaign as a one-time offer by setting the impression cap to 1 display per user.

Black Friday offer

Displays a Black Friday paywall featuring discounted offers.

🎯 Target every user who is not already an active subscriber.

🗓️ Schedule the campaign in advance by defining start / end date & time. It will automatically activate when the start date is reached and deactivate when the end date is reached.

💡 You can also associate this campaign with your key Placements (e.g. home screen, settings, feature gate) so the Black Friday paywall appears everywhere at once — without touching individual Placement rules.

Limited-time offer following account creation

Incentivize users to try the premium product by displaying a limited-time offer right after registration.

🎯 Target all users after they created their account.

🎚️ Configure the campaign as follows:

1. Set the exposure window to 3 days after the first display.
2. Set the frequency capping to trigger campaign every 1 app session.
3. Add a countdown to the paywall, configure it as a user countdown and map it with a custom user attribute (e.g. signup_date, type: Date). Define the offset to 3 days as well. This type of timer remains consistent from one screen display to the other — the counting continues until the end date is reached.

When the paywall is displayed for the first time, it initializes both the campaign exposure window and the custom user attribute signup_date with the current date. As a result, the paywall countdown and the exposure window are perfectly synchronized. The user will exit the exposure window — and therefore no longer be eligible for the campaign — exactly when the countdown reaches 0.

Engagement campaigns

User preferences survey

Display a sequence of surveys during onboarding to fetch user preferences and personalize the user experience.

🎯 Target every user who hasn't answered the survey. You can achieve this by associating a Custom User Attribute with the survey.

Retention campaigns

Cancellation survey

Displays a cancellation survey to collect user insights on their cancellation reasons.

🎯 Target active subscribers with the Built-in User Attribute Subscription status = Auto-renewing disabled.

If you want to exclude free trial / intro offer users who cancel auto-renewal immediately out of caution, you can either exclude them (Active Offer Type ≠ Free Trial & Active Offer Type ≠ Intro Offer) or leverage the attribute Next renewal date (Next renewal date is in less than X days from now).

🔂 To prevent user fatigue, set the impression cap to one display per user or the frequency cap to once per 30 days.

Free trial extension

Display a free trial extension paywall to free trial users who have cancelled auto-renewal, giving them a second chance to engage with your app and potentially form a habit.

🎯 Target active subscribers with: Subscription status = Auto-renewing disabled & Active Offer Type = Free Trial or Intro Offer.

If you want to exclude users who cancel immediately, leverage the attribute Next renewal date (Next renewal date is in less than X days from now).

Temporary discounted offer following a free trial

Some users cancel during the free trial because they find the regular price too expensive. Offering them a temporary discount can bridge the gap between the introductory offer price and the regular price, getting them used to your app.

🎯 Target active subscribers with: Subscription status = Auto-renewing disabled & Active Offer Type = Free Trial or Intro Offer.

If you want to exclude users who cancel immediately, leverage Next renewal date (Next renewal date is in less than X days from now).

ℹ️ By adjusting the frequency capping, impression cap, and priority, you can alternate between this campaign and a free trial extension campaign — proposing one then the other or making them display alternately.

ℹ️ You can also display this campaign only for users who gave the reason "The subscription is too expensive" in a cancellation survey. To achieve that: map your cancellation survey with a custom user attribute (e.g. cancellation_survey, type: String) and add the condition cancellation_survey = too_expensive in your audience. You can also create a conditional user flow to present the retention offer right after the cancellation survey.

Discounted offers to paid subscribers about to churn

Display a retention paywall reminding subscription benefits and leveraging promotional offers to propose a discounted price.

🎯 Target active subscribers with: Subscription status = Auto-renewing disabled & Active Offer Type ≠ Free Trial & Active Offer Type ≠ Intro Offer.

ℹ️ As with the previous example, you can restrict this campaign to users who cited price as a cancellation reason by leveraging a custom user attribute from a cancellation survey.

Yearly subscribers about to churn — progressive discount strategy

Context: 25% of yearly subscribers cancel auto-renewal immediately out of caution — they want to ensure they get enough value before committing to another year. But half of them forget the renewal date and churn unintentionally.

To prevent that, create a set of campaigns triggered during the last month of the billing cycle, displaying paywalls with progressively increasing discounts.

Campaign 1 — Simple reminder with premium benefits (30 → 15 days before renewal)

🎯 Active Subscription Plan = [yearly plan ID] & Subscription status = Auto-renewing disabled & Next renewal date is in less than 30 days from now and more than 15 days from now.

📱 The paywall features a "Reactivate my subscription" button (a Purchase Button mapped with their current plan) that resets Subscription status to Auto-renewing.

Campaign 2 — Loyalty discount of 10% (15 → 5 days before renewal)

🎯 Active Subscription Plan = [yearly plan ID] & Subscription status = Auto-renewing disabled & Next renewal date is in less than 15 days from now and more than 5 days from now.

📱 The paywall features a 10% promotional offer. If accepted, the subscription reactivates and the promotion applies upon renewal.

Campaign 3 — Aggressive 30% discount with countdown (< 5 days before renewal)

🎯 Active Subscription Plan = [yearly plan ID] & Subscription status = Auto-renewing disabled & Next renewal date is in less than 5 days from now.

📱 The paywall features a 30% promotional offer and a countdown to create urgency. If accepted, the subscription reactivates and the promotion applies upon renewal.

Billing detail update for subscribers in grace period

Display a screen informing users that their subscription could not be renewed due to a billing issue, reminding them of premium benefits and inviting them to update their billing details.

🎯 Target active subscribers with: Subscription status = Grace period.

🔂 To maximize recovery chances, this campaign should be displayed every time the app is started.

Win-back campaigns

Billing detail update for subscribers in billing retry

Display a screen informing users that their subscription was cancelled due to a billing issue, reminding them of premium benefits and inviting them to update their billing details to reactivate.

🎯 Target lapsed subscribers with: Expired Subscription status = Billing retry.

Discounted offers to lapsed subscribers

Display a win-back paywall featuring a promotional offer to lapsed subscribers.

🎯 Target lapsed subscribers with: Active subscription = false & Exp. subscription = true.

You can leverage the Built-in Expired Subscription Attributes for more precise targeting based on Expired Sub. Status (= Deactivated means voluntary churn), Expired sub. Plan, Expired sub. cumulated revenue (USD) or Cumulated revenue (USD), and Expired sub. expiry date.

🗓️ Limited-time offers with aggressive discounts are the most effective way to win back lapsed subscribers. Leverage the Exposure window parameter combined with a countdown component inside the paywall to create a fear of missing out.

💡 Associating this campaign with relevant Placements ensures the win-back offer is visible every time the user encounters a feature gate or paywall — not just at app start.