X Pixel

The X integration loads the X Pixel on your funnels and reports your funnel events to X Ads Events Manager from the visitor's browser. Unlike Meta and TikTok, X events are sent from the browser only.

On X, each conversion event you want to measure is an event you create in Events Manager, identified by an Event ID such as tw-abcde-fghij. Purchasely fires the matching event for each of its four front events.

Every event carries a unique conversion ID, so X deduplicates repeated events from the same visit.

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Prerequisites

The Tools → Events manager menu of X Ads Manager is available once a payment method is added to your X Ads account.

1. Create the pixel and get the Pixel ID

Skip this step if your X Ads account already has a pixel.

1. In X Ads Manager, open Tools → Events manager and click Add event source. Save it.

2. The pixel appears with its ID, a five-character code. Copy it.

2. Create one event per Purchasely event

Repeat for each event you want to measure. At minimum, create the Purchase event.

1. In Events manager, click Add events.

2. Enter a Name (for example Purchase), select the Event type from the table above and keep the default attribution windows.

3. Keep Define event with code as the setup method.

4. Under Event installation, click Save without copying any code: Purchasely fires the event for you.

5. Each event now has an ID in the form tw-xxxxx-xxxxx. Copy the ID of each event you created.

3. Enter the Pixel ID and Event IDs in the Console

1. In Web2App → Setup, section 4. External integrations, open X Pixel.
2. Enable the integration and paste the five-character Pixel ID.
3. In the Front events tab, enable the events you created in X and paste each Event ID next to its event. Disable the others.
4. Save.

4. Check that events arrive

Open the sandbox URL of a Web Flow, browse a few screens and complete a purchase with a Stripe test card. In Events manager, each event switches to Active and shows a Last recorded time.

Troubleshooting